Amivo Logo
About Us AI Solutions Industries Resources Consulting Contact Us RFI RFQ
Text-Based Sentiment Analysis Techniques

Text-Based Sentiment Analysis

At Amivo, we are dedicated to transforming how businesses gather and use data with AI-driven text-based sentiment analysis. By leveraging our expertise in AI and coding, we help organisations of all sizes interpret and analyse text for deeper understanding of customer sentiments. Whether you need to track real-time sentiment on social media, analyse customer feedback, or optimise your marketing strategies, our bespoke solutions can drive better business outcomes. We specialise in small code projects for task automation, right up to full process overhauls and integrations. As an AI coding and consulting company, we ensure your business stays competitive and efficient.

Real-Time Monitoring

Real-Time Monitoring

Monitor social media, forums, and news articles in real-time to capture and analyse sentiment as it happens.


  • Real-time data collection
  • Automatic sentiment detection
  • Integration with social media platforms
  • Detailed sentiment reports
  • Customisable alert settings


  • Timely insights
  • Enhanced brand protection
  • Improved customer engagement
  • Proactive crisis management
  • Data-driven decision making
Customer Feedback Analysis

Customer Feedback Analysis

Analyse customer feedback from various channels to gain deep insights into their sentiments and improve customer satisfaction.


  • Multi-channel feedback analysis
  • Instant sentiment classification
  • Insightful trend reports
  • Customisable sentiment metrics
  • Identifies urgent issues


  • Better customer understanding
  • Quick identification of issues
  • Enhanced product/service improvement
  • Improved customer satisfaction
  • Timely responses
Market Research Insights

Market Research Insights

Leverage AI to analyse market research data for comprehensive insights into consumer behaviour and market trends.


  • Large-scale data processing
  • Unbiased sentiment analysis
  • Multi-source data integration
  • Comprehensive trend reports
  • Predictive analytics


  • Informed strategic decisions
  • Deeper market insights
  • Proactive business adjustments
  • Reduced research bias
  • Faster market understanding
Brand Reputation Management

Brand Reputation Management

Monitor and manage your brand reputation by analysing sentiment across various platforms and sources.


  • Comprehensive brand monitoring
  • Sentiment trend analysis
  • Crisis alert systems
  • Detailed reputation reports
  • Customisable tracking parameters


  • Proactive brand protection
  • Enhanced public relations
  • Real-time reputation insights
  • Improved brand perception
  • Data-driven PR strategies
Product Launch Feedback

Product Launch Feedback

Analyse feedback from product launches to identify success and areas for improvement using sentiment analysis.


  • Real-time launch feedback
  • Sentiment analysis
  • Trend identification
  • Custom feedback reports
  • Predictive launch success


  • Faster insights
  • Improved product development
  • Enhanced launch strategies
  • Timely adjustments
  • Better understanding of customer reception
Survey Analysis

Survey Analysis

Enhance the effectiveness of your surveys by using AI to analyse responses and uncover hidden sentiments.


  • Automated response processing
  • Detailed sentiment reports
  • Trend analysis
  • Customisable survey metrics
  • High-volume data handling


  • Enhanced survey insights
  • Improved data accuracy
  • Faster response analysis
  • Data-driven survey improvements
  • In-depth sentiment understanding
Employee Feedback Analysis

Employee Feedback Analysis

Use AI to analyse employee feedback for better workplace insights and improved job satisfaction.


  • Real-time feedback analysis
  • Sentiment classification
  • Trend and pattern reports
  • Custom sentiment metrics
  • High data security


  • Better workplace insights
  • Improved job satisfaction
  • Proactive issue resolution
  • Enhanced employee engagement
  • Informed HR decisions
Competitor Analysis

Competitor Analysis

Evaluate and analyse competitor sentiment to gain strategic insights and stay ahead of the market.


  • Comprehensive competitor tracking
  • Sentiment trend analysis
  • Multi-source data integration
  • Competitor comparison reports
  • Real-time insights


  • Strategic market positioning
  • Informed competitive strategies
  • Proactive market adjustments
  • Better understanding of competitor strengths and weaknesses
  • Data-driven business growth

Why Sentiment Analysis?

Struggling to understand customer sentiments? Not sure how to make sense of raw textual data? Here's why sentiment analysis is essential.

Unstructured Data

Many businesses deal with vast amounts of unstructured data. Emails, social media posts, review sites, and forums can hold valuable insights, but without proper analysis, this data remains unused.

Missed Customer Insights

Without sentiment analysis, understanding how your customers feel about your products or services can be challenging. This leads to missed opportunities for improvement and innovation.

Inefficient Decision Making

Relying on manual analysis of text data is time-consuming and often inaccurate. Businesses need efficient methods to quickly interpret large volumes of textual data for actionable insights.

Negative PR Management

Timely identification of negative sentiment is crucial for crisis management and protecting brand reputation. Without sentiment analysis, businesses may miss critical signals, leading to delayed responses.

Customer Satisfaction

Improving customer experience requires understanding customer emotions and feedback. Lack of sentiment analysis makes it difficult to gauge and enhance satisfaction levels effectively.

If you want your business to sail over these challenges with modern software solutions, then request information or a quote. Our expert AI consultants are here to advise you on the best way to integrate solutions into your business to improve your departments and use of data.

In summary, unstructured data, missed customer insights, inefficient decision making, poor PR management, and customer satisfaction are major challenges that businesses face. Addressing these issues through AI-driven text-based sentiment analysis can transform raw data into actionable insights, leading to improved business outcomes.

Our Capabilities

At Amivo, we offer text-based sentiment analysis solutions that harness the power of AI to address your challenges. Here's how we can help:

Task Manual Method AI Method
Social Media Monitoring Manually tracking social media platforms for brand mentions and analysing the sentiment of each post can be overwhelming and inefficient. Our AI-driven tools automatically monitor social media channels, detect mentions of your brand, and analyse the sentiment in real-time, providing you with actionable insights instantly.
Customer Feedback Analysis Sorting through customer feedback manually is time-consuming and often results in overlooked insights and delayed responses. With AI, our systems can rapidly process and analyse customer feedback from various sources, highlighting key sentiment trends and urgent matters that need immediate attention.
Market Research Conducting market research through surveys and interviews relies on manual data collection and interpretation, which can be prone to bias and slow. AI-driven sentiment analysis can quickly process large volumes of data from multiple sources, delivering unbiased and comprehensive insights into market trends and consumer behaviour.
Brand Reputation Management Manually scanning news articles, forums, and reviews for mentions of your brand and interpreting their sentiment is not only slow but also often inaccurate. Our AI solutions continuously scan various sources for brand mentions and evaluate the sentiment, allowing you to protect and manage your brand reputation proactively and effectively.
Product Launch Analysis Gathering and interpreting opinions on a new product launch manually is laborious and may lead to delayed insights. AI-driven sentiment analysis can swiftly process feedback after a product launch, identifying areas of success and improvement, ensuring timely strategic decisions and adjustments.

Success Stories

Social Media Insights

A well-known brand approached Amivo to integrate AI-driven sentiment analysis into their social media monitoring strategy. The challenge was to sift through millions of social media posts each day to capture the voice of their customers in real-time. Our solution automatically collected and analysed data from multiple social media platforms, providing the brand with daily sentiment reports and insights. They could now see trends and shifts in customer sentiment instantly. This allowed the marketing team to tailor their campaigns more effectively, addressing negative feedback promptly and capitalising on positive trends. The result? A significant boost in customer satisfaction and engagement.

Customer Feedback Transformation

A leading e-commerce company struggled with manually processing vast amounts of customer feedback across different platforms. They reached out to Amivo to implement an AI-based sentiment analysis tool. Our solution processed feedback from email, surveys, social media, and product reviews, categorising sentiments and identifying key themes. This allowed the company to prioritise product improvements, address customer pain points more effectively, and enhance overall user satisfaction. The implementation resulted in a significant reduction in response time to customer issues and increased customer loyalty.

Return on Investment

Investing in AI-driven sentiment analysis provides substantial ROI. Here's how:


Automated sentiment analysis eliminates the need for manual data processing, significantly reducing time and operational costs. Businesses can allocate resources more efficiently, leading to substantial cost savings.


AI-driven methods offer more accurate sentiment detection compared to manual methods. This accuracy leads to better decision-making, as businesses can rely on precise data to inform their strategies.

Customer Satisfaction

By understanding customer sentiments more deeply and responding promptly, businesses can improve customer satisfaction and loyalty, leading to higher retention rates and long-term revenue growth.

Competitive Advantage

Leveraging AI for sentiment analysis keeps businesses ahead of the competitive curve. Real-time insights allow companies to be proactive rather than reactive, maintaining a strategic edge in the market.

Why Choose Amivo?

At Amivo, we specialise in AI-driven solutions that are both innovative and effective. Here's why you should choose us:

Proven Expertise

With a team of experienced professionals in AI, coding, business analysis, and project management, we deliver solutions that meet your specific needs and drive real results.

Custom Solutions

We understand that each business is unique. Our bespoke solutions are tailored to meet your industry's specific challenges and leverage opportunities for growth.

Integrated Approach

From initial consultancy to ongoing support, we offer a holistic approach to ensure seamless integration and maximum benefit from our solutions.

Cutting-Edge Technology

We stay at the forefront of AI and emerging technologies, providing you with the most advanced tools and solutions to keep your business competitive.


Your success is our priority. We work closely with you to understand your needs, provide exceptional service, and ensure our solutions deliver the desired outcomes.

Implementation Process

Our implementation process ensures that your AI-driven sentiment analysis solution is seamlessly integrated into your business operations.



We start with an in-depth consultancy to understand your business needs, challenges, and objectives. This allows us to tailor our solution to deliver maximum value.



Our team conducts a comprehensive assessment of your current systems and processes, identifying areas where AI-driven sentiment analysis can be most beneficial.



We design and develop a customised sentiment analysis solution using state-of-the-art AI technologies aimed at addressing your specific requirements.



Our experts handle the seamless integration of the developed solution into your existing workflows and systems, ensuring minimal disruption and maximum efficiency.



We provide thorough training for your team to ensure they are equipped to effectively use the new system and maximise its benefits.



Our support doesn't end at deployment. We offer ongoing support and maintenance to ensure your system continues to deliver optimal performance.



We continuously monitor advancements in AI technology and provide updates to keep your system at the cutting edge, ensuring long-term success.


Got questions about our text-based sentiment analysis services? Find answers to the most common queries here:

AI-driven sentiment analysis is highly reliable due to its ability to process large volumes of data quickly and detect nuanced emotions within text. It significantly reduces human error and provides more consistent results compared to manual analysis.

The implementation timeline varies depending on the complexity of the project and the specific requirements of your business. Typically, it ranges from a few weeks to a few months, including consultancy, development, integration, and training phases.

Yes, our solutions are designed to be flexible and scalable. We ensure seamless integration with your existing systems and workflows, customising the solution to fit your unique infrastructure and requirements.

Absolutely. We prioritise data security and privacy in our solutions. All data is processed in compliance with relevant regulations and best practices, ensuring your information remains safe and confidential.

We offer comprehensive post-implementation support, including ongoing maintenance, regular updates, and dedicated customer service to address any issues or questions you may have. Our goal is to ensure the continuous success of your AI-driven sentiment analysis system.

Get Started Today

Tell us what you are looking to achieve. Be as functional or technical as you wish. We'll then provide you with a document outlining how we can help and how the project could progress.