{"id":2595,"date":"2024-04-30T10:41:47","date_gmt":"2024-04-30T10:41:47","guid":{"rendered":"https:\/\/amivo.co.uk\/expandlydev\/?p=2595"},"modified":"2024-04-30T10:41:47","modified_gmt":"2024-04-30T10:41:47","slug":"googles-e2-42-billion-fine-means-multichannel-selling","status":"publish","type":"post","link":"https:\/\/amivo.co.uk\/expandlydev\/googles-e2-42-billion-fine-means-multichannel-selling\/","title":{"rendered":"Google\u2019s Billions Fine Means that you should be Multichannel"},"content":{"rendered":"<p><strong>The\u00a0EU\u2019s finding against\u00a0<span id=\"0.2497405909736936\" class=\"highlight\">Google<\/span>\u2018s\u00a0shopping comparison result practices\u00a0shows why it is\u00a0more important than ever to utilise multichannel selling.<\/strong><\/p>\n<p class=\"x_MsoNormal\">An air-gulping\u00a0<a href=\"https:\/\/www.theguardian.com\/business\/2017\/jun\/27\/google-braces-for-record-breaking-1bn-fine-from-eu\">\u20ac2.42 billion\u00a0<span id=\"0.29921858538210766\" class=\"highlight\">fine<\/span><\/a>\u00a0was ordered against\u00a0<span id=\"0.5119008848539228\" class=\"highlight\"><a href=\"https:\/\/expandly.com\/how-to-prepare-for-a-cookieless-future\/\">Google<\/a><\/span>\u00a0this week for\u00a0tweaking\u00a0<a href=\"https:\/\/expandly.com\/the-future-shopper-how-to-prepare-your-online-store-for-gen-z\/\">shopping<\/a>\u00a0comparison results so to give\u00a0\u201cprominent placing\u201d\u00a0to\u00a0<span id=\"0.35068283513964205\" class=\"highlight\">Google<\/span>\u00a0Shopping and not so prominent placing to rival companies.<\/p>\n<p>Although the EU is working hard to stamp out these practices, the take away is that your\u00a0chosen channel might be top of\u00a0<strong>your<\/strong>\u00a0list but it\u2019s not necessarily top of\u00a0<span id=\"0.06736811842170409\" class=\"highlight\">Google<\/span>\u2018s and that\u2019s without worrying about whether your potential customers are even starting there \u2013 Recent\u00a0<a href=\"https:\/\/searchengineland.com\/survey-amazon-beats-google-starting-point-product-search-252980\">research<\/a>\u00a0by PowerReviews found that:<\/p>\n<h3>38% of consumers skip\u00a0<span id=\"0.5645307153335912\" class=\"highlight\">Google<\/span>\u00a0and head straight\u00a0for Amazon; 21% start at brand or retailer sites; and 6% go straight to e-commerce marketplaces such as eBay and Etsy.<\/h3>\n<p>Luckily, multichannel selling means that you don\u2019t have to take a gamble on which selling channel will be the pick of the day. With multichannel selling, you\u00a0can list your products on\u00a0<a href=\"https:\/\/expandly.com\/what-has-amazon-got-in-store-for-brand-owners\/\">Amazon<\/a>,\u00a0<a href=\"https:\/\/expandly.com\/everything-you-need-to-know-about-ebay-fulfilment\/\">eBay<\/a>, Etsy, Wish and your own website; giving you greater exposure and increased your chances of being top of\u00a0the search.<\/p>\n<p>Even better is that multichannel selling platforms, such as Expandly, turn what was once a long-drawn out process of multiple listings, manual\u00a0<a href=\"https:\/\/expandly.com\/feature-spotlight-multi-location-management-functionality\/\">stock<\/a>\u00a0checks and multiple invoicing into an easy and manageable practice. Plus with live inventories, template listings, bulk invoicing and bespoke reporting, you\u2019ll have more time and insight to spend on the fun things \u2013 like strategically driving sales \u2013 and less need to worry about\u00a0<span id=\"0.9152582359519068\" class=\"highlight\">Google<\/span>\u2018s latest tricks.<\/p>\n<p><strong><a href=\"https:\/\/expandly.com\/\">Contact us<\/a>\u00a0to find out more.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The\u00a0EU\u2019s finding against\u00a0Google\u2018s\u00a0shopping comparison result practices\u00a0shows why it is\u00a0more important than ever to utilise multichannel selling. An air-gulping\u00a0\u20ac2.42 billion\u00a0fine\u00a0was ordered against\u00a0Google\u00a0this week for\u00a0tweaking\u00a0shopping\u00a0comparison results so to give\u00a0\u201cprominent placing\u201d\u00a0to\u00a0Google\u00a0Shopping and not so prominent placing to rival companies. Although the EU is working hard to stamp out these practices, the take away is that your\u00a0chosen channel might [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-2595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google\u2019s Billions Fine Means that you should be Multichannel - Expandly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amivo.co.uk\/expandlydev\/googles-e2-42-billion-fine-means-multichannel-selling\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google\u2019s Billions Fine Means that you should be Multichannel - Expandly\" \/>\n<meta property=\"og:description\" content=\"The\u00a0EU\u2019s finding against\u00a0Google\u2018s\u00a0shopping comparison result practices\u00a0shows why it is\u00a0more important than ever to utilise multichannel selling. An air-gulping\u00a0\u20ac2.42 billion\u00a0fine\u00a0was ordered against\u00a0Google\u00a0this week for\u00a0tweaking\u00a0shopping\u00a0comparison results so to give\u00a0\u201cprominent placing\u201d\u00a0to\u00a0Google\u00a0Shopping and not so prominent placing to rival companies. 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