{"id":2591,"date":"2024-04-30T10:34:59","date_gmt":"2024-04-30T10:34:59","guid":{"rendered":"https:\/\/amivo.co.uk\/expandlydev\/?p=2591"},"modified":"2024-04-30T10:37:04","modified_gmt":"2024-04-30T10:37:04","slug":"multi-channel-selling-just","status":"publish","type":"post","link":"https:\/\/amivo.co.uk\/expandlydev\/multi-channel-selling-just\/","title":{"rendered":"Multi-Channel Selling: Just do it"},"content":{"rendered":"<p class=\"x_MsoNormal\"><strong><a href=\"https:\/\/www.usatoday.com\/story\/money\/business\/2017\/06\/30\/nike-sell-products-amazon-instagram\/103324758\/\">Nike<\/a>\u00a0has taken the plunge to start selling its products directly on Amazon; following a distinct lack of presence on the e-retailer giant\u2019s website.<\/strong><\/p>\n<p>A pilot scheme will see a limited selection of Nike merchandise being sold directly on\u00a0<a href=\"https:\/\/expandly.com\/what-has-amazon-got-in-store-for-brand-owners\/\">Amazon<\/a>, which, if developed into a larger relationship, is predicted to increase the sports brand\u2019s revenue by over $200 million.<\/p>\n<p>The fact that Nike wasn\u2019t already on Amazon may come as a surprise but a shockingly large number of e-retailers are not multichannel selling and third parties are taking advantage of this; Nike was already one of Amazon\u2019s top-selling\u00a0<a href=\"https:\/\/expandly.com\/the-future-shopper-how-to-prepare-your-online-store-for-gen-z\/\">brands<\/a>, via other sellers.<\/p>\n<p>Multi-channel selling will bring Nike huge benefits, including:<\/p>\n<ul>\n<li>\n<h4>Brand protection;<\/h4>\n<\/li>\n<li>\n<h4>Brand presentation;<\/h4>\n<\/li>\n<li>\n<h4>Pricing and distribution control; and<\/h4>\n<\/li>\n<li>\n<h4>Increased exposure to customers<\/h4>\n<\/li>\n<\/ul>\n<p>And these benefits apply to all retailers \u2013 big and small \u2013 thanks to multichannel management software, making it easy to\u00a0<a href=\"https:\/\/expandly.com\/feature-spotlight-multi-location-management-functionality\/\">stock<\/a>, sell and ship your products from one central location.<\/p>\n<p>So if you are not already multi-channel selling, take a note of Nike \u2013\u00a0<i>just do it.\u00a0<\/i><\/p>\n<hr \/>\n<h3>About Expandly<\/h3>\n<p>Expandly is\u00a0multichannel\u00a0management software that is all about saving you time and effort.<\/p>\n<p>From the moment you login in the morning to the moment you ship your orders, Expandly aims to reduce your workload. It is simple, easy to use and focussed on helping small\u00a0<a href=\"https:\/\/expandly.com\/the-future-shopper-how-to-prepare-your-online-store-for-gen-z\/\">eCommerce<\/a>\u00a0businesses go from home-office or unit to warehouse and beyond.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nike\u00a0has taken the plunge to start selling its products directly on Amazon; following a distinct lack of presence on the e-retailer giant\u2019s website. A pilot scheme will see a limited selection of Nike merchandise being sold directly on\u00a0Amazon, which, if developed into a larger relationship, is predicted to increase the sports brand\u2019s revenue by over [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2594,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Multi-Channel Selling: Just do it - Expandly<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amivo.co.uk\/expandlydev\/multi-channel-selling-just\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Multi-Channel Selling: Just do it - Expandly\" \/>\n<meta property=\"og:description\" content=\"Nike\u00a0has taken the plunge to start selling its products directly on Amazon; following a distinct lack of presence on the e-retailer giant\u2019s website. 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